Status of generative AI in architecture and planning

Artificial intelligence and its potential applications are currently THE hot topic. There is daily media coverage on all channels, and AI is probably…

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Thin, thinner, light + building 2024

The international Light + Building trade fair for lighting and building technology is currently taking place in Frankfurt am Main. Time for a…

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Image by Adem Ay - Unsplash

BtoB Marketing – How to increase the paid media budget

How to increase and efficiently use paid media budget per campaign Companies often spend too much of their proportional budget on the creation…

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Corporate Websites – The transformation from image carrier to functional hub

What requirements a modern B2B website must meet The demands placed on websites by companies in the B2B sector have continued to rise…

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