Archicon offers you exceptional expertise in modern marketing performance management. We can advise you, we can take over partial services in your marketing, or we can provide temporary marketing leadership through interim management. We offer the following building blocks:

Organization consulting

• Marketing strategy and sub-area strategies (brand/communication/product/digital marketing/marketing services/live communication)
• Process optimization to increase efficiency
• KPIs & Metrics | Development and tracking
• Digital transformation
• Consulting for improved project collaboration (software solutions / tools / data storage)

Project management

• Project management for marketing projects such as go-to-market plans
• Overall project control and moderation for more complex projects (as distinct from project management)
• Coaching for internal teams on project management and project management tools

Project management for brand and Marketing

• USP definitions and/or reprentations
• Competitive analyses
• Campaign planning and controlling
• Go-to-market product launches
• Content marketing
• Reference management
• User experience (websites/apps)
• Sales presentations
• Publication concepts

PR/Communication

• Support for PR and communication on specific topics
• Advice on suitable media platforms and formats for content communication (online and offline)
• Establishment of networks and connections to construction trade publishers and media as well as associations

Live communication

• Fair projects
• Events /  hybrid events
• Execution of partial services such as organizational services possible
• Research for fitting event locations